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Mass Media Socialization Research introduces a variety of theoretical tools, concepts and frameworks to help readers better understand and analyze mass media socialization studies. Designed for both graduate and advanced undergraduate students, this anthology contains a unique selection of twenty-four essays covering the various mass media channels, including television, film, and the Internet.

The essays in Mass Media Socialization Research are grouped into three parts:

Theoretical FoundationsMass Media Socialization StudiesStudies in Various Contexts of...

Addresses the impact mass media have on American popular culture, and exposes the reader to a range of voices and perspectives on media issues and effects. The anthology helps students examine popular culture from both critical and empirical perspectives. In particular, students explore the persuasive effects of various new media.