Wyniki wyszukiwania:
wyszukanych pozycji: 2
 |
Social Influence and Consumer Behavior
ISBN: 9781138844872 / Angielski / Miękka / 2014 / 144 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social relationships, family decision-making, and spokespersons. The papers are authored by experts in consumer psychology from both psychology and marketing backgrounds. Some of their key... A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This... |
cena:
231,55 |
 |
Social Influence and Consumer Behavior
ISBN: 9781848727717 / Angielski / Twarda / 2012 / 144 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social relationships, family decision-making, and spokespersons. The papers are authored by experts in consumer psychology from both psychology and marketing backgrounds. Some of their key insights... A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This... |
cena:
763,79 |
Czytaj nas na:
KrainaKsiazek.PL - Księgarnia Internetowa
