wyszukanych pozycji: 2
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Buildings and Semantics: Data Models and Web Technologies for the Built Environment
ISBN: 9781032023120 / Angielski / Twarda / 2022 / 300 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
443,40 zł |
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Research on International Service Marketing: A State of the Art
ISBN: 9780762311859 / Angielski / Twarda / 2005 / 208 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. Volume 15 of Advances in International Marketing explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. Specifically, emphasis is placed on: service relationships across borders; methodological issues of international service marketing research; service internationalization and modes of entry; and new international services. Each chapter...
Volume 15 of Advances in International Marketing explores the current research in international service marketing through the eyes of scholars from ei...
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cena:
504,30 zł |