wyszukanych pozycji: 3
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Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management
ISBN: 9781935879718 / Angielski / Twarda / 2014 / 300 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the uni...
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cena:
127,89 zł |
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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
ISBN: 9783319796345 / Angielski / Miękka / 2019 / 219 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity,...
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studie...
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cena:
221,76 zł |
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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
ISBN: 9783319244792 / Angielski / Twarda / 2015 / 219 str. Termin realizacji zamówienia: ok. 20 dni roboczych. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning ...
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cena:
311,26 zł |