ISBN-13: 9780367492274 / Angielski / Miękka / 2020 / 182 str.
ISBN-13: 9780367492274 / Angielski / Miękka / 2020 / 182 str.
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives.