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With the words "This is London," Edward R. Murrow's groundbreaking radio broadcasts from 1939 to 1941 brought the blitz into America's living rooms. Countering the tide of U.S. isolationism, Murrow told his huge audience that the United States could not avoid a confrontation with Hitler and that the bombs it heard falling during his reports would eventually be targeted at American cities. But although often cited as the paragon of journalistic objectivity, Murrow had a clear agenda--to bring America into the war--and he slanted his broadcasts accordingly. And behind the scenes, he helped the...

The battle for hearts and minds in the Middle East is being fought not on the streets of Baghdad, but on the newscasts and talk shows of Al Jazeera. The future of China is being shaped not by Communist Party bureaucrats, but by bloggers working quietly in cyber cafes. The next attacks by al Qaeda will emerge not from Osama bin Laden's cave, but from cells around the world connected by the Internet.
In these and many other instances, traditional ways of reshaping global politics have been superseded by the influence of new media--satellite television, the Internet, and other high-tech...

Never before has diplomacy evolved at such a rapid pace. It is being transformed into a global participatory process by new media tools and newly empowered publics. 'Public diplomacy' has taken center-stage as diplomats strive to reach and influence audiences that are better informed and more assertive than any in the past.

In this crisp and insightful analysis, Philip Seib, one of the world's top experts on media and foreign policy, explores the future of diplomacy in our hyper-connected world. He shows how the focus of diplomatic practice has shifted away from the closed-door,...