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This book explores key concepts that students should become acquainted with at the beginning of their studies. Its main aim is to explain central terms and categories for the analysis of culture in a way that enables students to use them in their own research. The focus lies on concepts that can not only generate innovative research perspectives on a wide range of (sub)cultures but also provide insight into cultural practices and principles governing our daily forms of life. The key concepts include identity, performativity, intersectionality, globalization, cultural memory, the emotions and...