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Description: Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: ""We believe that our church determines its identity and mission through the tactics of marketing strategies."" Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors ""expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an...