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Addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices. This title helps readers to acquire an overview of not just the technology, but processes that impact the creative process and the cross-platform advertising sale/buy model.

HDTV and the Transition to Digital Broadcasting bridges the gap between non-technical personnel (management and creative) and technical by giving you a working knowledge of digital television technology, a clear understanding of the challenges of HDTV and digital broadcasting, and a scope of the ramifications of HDTV in the consumer space. Topics include methodologies and issues in HD production and distribution, as well as HDTV's impact on the future of the media business. This book contains sidebars and system diagrams that illustrate examples of broadcaster implementation of HD and HD...

This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.

No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.

Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.

The 40-year history of high definition television technology is traced from initial studies in Japan, through its deployment in Europe, and then to the United States, where the first all-digital systems were developed. Fascinating details are provided on technological advances in Australia and Japan, Europe's introduction of HDTV, Brazil's new compression codec and China's terrestrial standard. The impact of HDTV on broadcast facility conversion and the influx of computer systems and information technology are described, as well as the contributions of the first entrepreneurial HD...