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You are a successful entrepreneur with a brain for business, but you're indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers' needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.

Part Ernest Hemingway, part Grizzly Adams, and part down-home philosopher, Mark Shepard is 100% American. His story of near-death experiences, hunting adventures, tournament fishing competitions, family bonds, and an overarching love for the outdoors will entertain, inform, and inspire everyone from like-minded outdoorsmen to urban homebodies. Mark's career includes stints as a commercial fisherman (beginning at age 14), farmer, steelworker, bartender, bodyguard, professional bass fisherman, lure designer, and master fishing guide. And through it all, his work ethic, sense of humor, love of...