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Designed for academics, practitioners and students, this book critically evaluates models, frameworks, debates and observations relating to the future of the medium.

Social media is said to radically change the way in which public communication takes place: information diffuses faster and can reach a large number of people, but what makes the process so novel is that online networks can empower people to compete with traditional broadcasters or public figures.

The past few decades have witnessed profound changes in the structure, content, technology, regulation, and cultural forms of European television industries. Television in Europe operates in an increasingly globalized communications market characterized by commercialization, fragmentation, and transnational ownership. While these changes offer vast opportunities to both organizations and consumer-citizens in terms of access and choice, they also bring about uncertainties about the future shape of the medium. How will television be funded in the future? Will public broadcasting survive in the...