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Das Radio ist, zusammen mit dem Fernsehen, das mit Abstand meist genutzte Medium in Deutschland. Auch die bundesdeutschen Parteien nutzen es haufig fur ihre Werbung im Vorfeld von Wahlen. Trotzdem fuhrt Wahlwerbung im Radio im Gegensatz zu Wahlwerbung auf und in anderen Tragermedien (z.B. Fernsehen, Internet) ein sozialwissenschaftliches Schattendasein. Vor diesem Hintergrund klart Peter Bruck die allgemeinen Voraussetzungen fur Wirkungen von Wahlwerbung im Radio und erarbeitet ihre speziellen Wirkmechanismen. Er untersucht die Intentionen und Strategien der Parteien sowie ihre Wirkungen auf...

Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming the competitive landscape. The authors argue that post-industrial societies tend to pay substantial amounts for equipment and gadgets but invest far too little in the quality of the content. As a result, much effort is and has to be spent on the enhancement of E-Content.

The...

Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming the competitive landscape. The authors argue that post-industrial societies tend to pay substantial amounts for equipment and gadgets but invest far too little in the quality of the content. As a result, much effort is and has to be spent on the enhancement of E-Content.

The...

Die annotierte Textausgabe wird durch eine Anzahl von Zusatztexten ergänzt. Diese erhellen den soziologischen Hintergrund, das amerikanische Erfolgsdenken und Arthur Millers Auffassung vom Theater. Ein Glossary of Dramatic Terms ergänzt das Heft.

This book contains a selection of papers and presentations from the 6th EADiM Academic Network Conference held in Graz in November 2007. The Academic Network originates from the assessment process of the EUROPRIX Multimedia Awards. Many enthusiastic teachers and instructors have encouraged their students and graduates to take part in this competition with their final projects or first products in terms of innovation and added value for users. The network was formally established in 2002 by instructors of award-winning interactive e-content projects. Participants in the network share an...

Addresses different aspects of the "communication question," bringing out the ways in which communication serves at times as an instrument of repression and domination, and at other times as a support for human emancipation. Essays written by international scholars and activists. "These essays do much to increase reader awareness of the "mediatization" of society."--"Choice"