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This book provides a much needed short, reliable and stimulating guide to the mass media in present day society. Incisive, surprising and stimulating it will become an essential text in thinking and writing about the mass media.

The media are a major source of information and entertainment and, because of advertising, a major factor in economic development. This work attempts to take into account the whole system of information and entertainment and to define, on the basis of theory and a number of case studies, the conditions and prerequisites for a cross-media enquiry on the media and their different uses in societies.