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wyszukanych pozycji: 7
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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making
ISBN: 9781493920853 / Angielski / Twarda / 2014 / 408 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. Prior to the introduction of scanner equipment in retail outlets, ACNielsen, the major supplier of information on brand performance, claimed that its business was to provide the score but not to explain or predict it. With technological advances and the introduction of the Internet, the opportunity to obtain...
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is...
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cena:
603,81 |
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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making
ISBN: 9781493940875 / Angielski / Miękka / 2016 / 408 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the au...
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cena:
603,81 |
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Building Implementable Marketing Models
ISBN: 9789020706741 / Angielski / Miękka / 1978 / 418 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subject of how to build imple men table marketing models, that is, models that can and will be used. One of the readers of that early manuscript was Peter Leefiang. He made suggestions leading to a more...
The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literatu...
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cena:
402,53 |
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Advanced Methods for Modeling Markets
ISBN: 9783319534671 / Angielski / Twarda / 2017 / 733 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts... This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time ser... |
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1408,95 |
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Building Models for Marketing Decisions
ISBN: 9780792377726 / Angielski / Twarda / 2000 / 645 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych (Dostawa w 2026 r.) This text describes marketing models that managers can use as an aid in decision making. Even simple models outperform human judgements in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. In this book, which is a revision and expansion of Naert and Leeflang's Building Implementable Marketing Models...
This text describes marketing models that managers can use as an aid in decision making. Even simple models outperform human judgements in predicting ...
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cena:
1777,25 |
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Building Models for Marketing Decisions
ISBN: 9780792378136 / Angielski / Miękka / 2000 / 645 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual...
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketin...
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cena:
1610,24 |
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Advanced Methods for Modeling Markets
ISBN: 9783319851600 / Angielski / Miękka / 2018 / 733 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
1408,95 |
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