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Modern industrial agriculture is in crisis. The dream of global abundance promised by chemical and biological technology is becoming a nightmare of health risks, degraded land and ailing communities. There is mounting public distrust of conventional agricultural practices. From the Ground Up explores the fundamental principles which underlie the growth- at-any-cost thinking of modern society and highlights some of the most promising alternative ways of producing environmentally healthy food.

Modern industrial agriculture is in crisis. The dream of global abundance promised by chemical and biological technology is becoming a nightmare of health risks, degraded land and ailing communities. There is mounting public distrust of conventional agricultural practices. From the Ground Up explores the fundamental principles which underlie the growth- at-any-cost thinking of modern society and highlights some of the most promising alternative ways of producing environmentally healthy food.

CSR (corporate social responsibility) has become a widely diffused concept in the business world. This book explores CSR as a management idea, that is, as a tool for organizational reform. It shows that CSR has much in common with other popular management ideas such as lean production, total-quality-management, just-in-time, business-process-reengineering and six sigma, but there are also significant differences.