Is Your Business Ready? For the Social Media Revolution

ISBN-13: 9781452846804 / Angielski / Miękka / 2010 / 208 str.

Peter B. Giblett

Opis

Are You Ready for the World's Next Media Frontier? Is Your Business Ready for the Social Media Revolution? This handbook brings a down to earth understanding of how your business can adapt and leverage these new dynamic on-line channels. Social Media is more about personality in how we communicate and build trust-based relationships than traditional advertising lore. It is a new way of making connections and soon will impact every business on this planet. Advertising is in its traditional form is often a one-way communication, yet to utilize Social Media it is essential to build a trust based approach to marketing conversations. Yes, Social Media channels, like Twitter, can be a cost effective medium, but if advertising is your business' sole reason for being there, then people will soon ignore you, or worse block you, ensuring they never (ever) see you again. It is imperative for your business to bring value to that conversation, like offering articles of interest through a blog or even highlighting relevant industry news for your audience. This handbook is about ensuring your business is ready to face the challenges of trading in the Social Media community. The rules are changing. Business is about customer relationships and with Social Media commerce is closer to more customers around the world than ever before. Is Your Business Ready for the Social Media Revolution?