Are You Ready for the World's Next Media Frontier? Is Your Business Ready for the Social Media Revolution? This handbook brings a down to earth understanding of how your business can adapt and leverage these new dynamic on-line channels. Social Media is more about personality in how we communicate and build trust-based relationships than traditional advertising lore. It is a new way of making connections and soon will impact every business on this planet. Advertising is in its traditional form is often a one-way communication, yet to utilize Social Media it is essential to build a trust based...