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This is Barthes' seminal text reimagined in a contemporary context by contemporary academics. Through a revisiting of Mythologies, a key text in cultural and media studies, this volume explores the value these disciplines can add to an understanding of contemporary society and culture. Leading academics in media, English, education, and cultural studies here are tasked with identifying the "new mythologies" some fifty or so years on from Barthes' original interventions. The contributions in this volume, then, are readings of contemporary culture, each engaging with a cultural event,...

Contemporary popular culture is engaged in a rich and multi-levelled set of representational relations with austerity. This volume seeks to explore these relations, to ask: how does popular culture give expression to austerity; how are its effects conveyed; how do texts reproduce and expose its mythic qualities? It provides a reading of cultural texts in circulation in the present age of austerity . Through its central focus popular culture it considers the impact and influence of austerity across media and textual categories. The collection presents a theoretical deconstruction of popular...

Revisiting Richard Hoggart’s classic work The Uses of Literacy (1957), this book applies Hoggart’s framework to media literacy today, examining media literacy’s various uses, the tensions between them and what this means for people, communities and the contemporary configurations of social class.

In The Uses of Literacy (1957), Richard Hoggart wrote about how his working class community, in the North of England, were at once using the new ‘mass literacy’ for self-improvement, education, social mobility and civic engagement and, at the same time, the powerful...