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In an era of increased competition and high cost in healthcare delivery, the healthcare industry has reorganized its service delivery systems to include the adoption of patient centred approach which shifts the culture of the healthcare system from one formed by the preferences and decisions of medical professionals to one shaped by the views and needs of its users. As a result, patients demand the quality of service that meets their expectation and needs. This book emanates from a research conducted to assess patients satisfaction and perceived service quality at Sunyani Regional Hospital in...

Marketing communication activities of various organizations have besieged all the available media including radio, television, newspapers, magazines, billboards, posters and even street walls. Private tertiary institutions are not left out in these activities aimed at drawing the attention of potential customers and consumers to their institutions and the products and services they offer. Despite the high costs involved in these communication activities, institutions undertake them without knowing which promotional tools influence the enrolment decisions of potential clients. This book...