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This is an anthology in which the contributors have drawn many connections between great feats of engineering and consumer markets between the nineteenth and twenty-first centuries. The engineers have been selected from many different specializations, from automotive engineering exemplified by Karl Benz, cosmetic engineering in the case of Estee Lauder, to digital engineering as developed by Larry Page and Sergei Brin of Google, and Marissa Mayer of Yahoo They have show-cased these inspiring luminaries as well as nine others, because their life experiences as engineers and subsequently as...

This book explores the relationship between the imagination, innovation and corporate growth in three companies on the Pacific Rim. Three companies show a passion for their products and respect for their customers, and in so doing, they contribute to our understanding of the workings of innovation. Whilst separated by distance, the three companies in China, Australia and New Zealand follow a remarkably similar path to growth.