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Welcome to the 8th International Conference on Service Oriented Computing (ICSOC 2010), held in San Francisco, December 2010. These proceedings rep- sent high-quality research and industry papers, tutorials, demos, and posters that showcase new developments in service oriented computing and related ?elds. Since the ?rst meeting in beautiful Trento in 2003, ICSOC has become the premier conference in the rapidly evolving areas of service research. While ke- ing its roots in scienti?c excellence and technical depth of service technology, ICSOC 2010 aimed to combine technical aspects of service...

Traditional service sectors encompass a wide variety of industries ranging from transportation, retail and healthcare to entertainment, banking, and insurance. As the service sector expands into the global economy, a new science of service is emerging, one that is dedicated to encouraging service innovation by applying scientific understanding, engineering discipline, and management practice to designing, improving, and scaling service systems.

This seminal reference considers Service Science to be the study of value co-creation, and finds abundant common elements and themes,...