wyszukanych pozycji: 2
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Markets, marketing and developing countries: Where we stand and where we are heading
ISBN: 9789086861453 / Angielski / Miękka / 2010 / 208 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the...
Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially ...
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cena:
303,09 zł |
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Marketing Information Systems and Price Change Decision Making
ISBN: 9783659194825 / Angielski / Miękka / 2012 / 88 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Marketing is the corner stone of the entrepreneurial society and information systems become the brain of marketing functions. Due to this reason, it is almost impossible to think about marketing without information system. Therefore, the author is interested about the role of Marketing Information Systems (MKIS) in the marketing practices of Ethiopian industries; particularly, on price change decision making processes. This is due to the fact that, price is the most manipulated variable among the marketing mix elements in the Ethiopian Industries.
Marketing is the corner stone of the entrepreneurial society and information systems become the brain of marketing functions. Due to this reason, it i...
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cena:
242,71 zł |