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This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented here. The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries.
In the post-pandemic world, the growing middle class will set priorities for beauty-hygienic goals, nutritional choices, and healthcare development needs. The growth...

Brazil, Russia, India, and China (BRIC) are among the largest and fastest-growing economies in the world. The enormous size of the customer base in these emerging markets is the strategic concern of global business firms. Successful market performance in these markets requires sound understanding of dynamic environmental factors and timely investment of appropriate resources. This book presents strategies for recognizing the challenges and optimizing the opportunities for building network capabilities and competitive advantage within the context of these emerging markets.

In 1976 Maxine Hong Kingston burst into American literature with the publication of The Woman Warrior: Memoirs of a Girlhood Among Ghosts. Since then her subsequent works--China Men (1980) and Tripmaster Monkey: His Fake Book (1989)--have startled readers with their complex projections of Asian-American life as a bi-cultural and bilingual adventure filled with contemporary confusions and ancient legends, inherited values, and new loyalties. Kingston has written of her family upbringing in Stockton, California, of the stories her mother told her as advice and warning,...