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Describing the exciting and adventurous world surrounding geocaching--a worldwide hunt in which treasures are located using global positioning system (GPS) devices--this manual offers an understanding and application of the principles and best practices of the sport as well as information on the different types of caches and competitions. With rich illustrations complementing secrets culled from experts, this resource gives participants with basic knowledge new skills for enhancing their experience and provides a visual montage of the different kinds of spots hobbyists can expect to find in...

The first book devoted entirely to B2B social marketing

B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media...

The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. "The New Influencers" explores these forces and looks at the changes they have initiated.

What do rich, smart and powerful people do that's different than the actions of others? For the first time, here's a book that identifies "10 Leverage Focus Points used by Rich, Smart and Powerful People." More than that, rich, smart and powerful people excel in two areas. They've overcome procrastination and they're masters of marketing. This is the first marketing book that confronts the reality that many of us find an excuse to do something, anything, other than marketing. You must become skilled in overcoming procrastination and then doing the effective things that market your business...