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Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age demonstrates how to produce content that stands out and gains attention in a world oversaturated with media. Section I reviews the main stages of the digital media production process and how to develop collaborative team goals and evaluate a creative concept. Section II describes the most important components involved in the preproduction stage, including the shooting schedule, anticipated cost, and size of the production. Section III delves into key aspects...