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The concept of transferable relevance is a primary topic throughout "Sales Readiness: A Template for Success." However, its true essence is sales education.

This groundbreaking book offers a set of tools and exercises based on the science, the fundamentals, and the enduring principles of sales performance that act as a communication blueprint for job seekers, a sales readiness template for sales people, and guidelines for any company willing to do an internal audit of its sales-related infrastructure and processes.

Written by Paul Fornelli, a top-performing financial services sales...