wyszukanych pozycji: 3
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Information: A Short History
ISBN: 9780691261553 / Angielski / 10-09-2024 Książka dostępna od: 10-09-2024 |
Planowany termin premiery książki: 10-09-2024
Książkę można już zamówić z rabatem 5% |
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96,74 zł |
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Trademarks, Brands, and Competitiveness
ISBN: 9780415635738 / Angielski / Miękka / 2013 / 270 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. 'Trade Marks, Brands and Competitiveness' brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
'Trade Marks, Brands and Competitiveness' brings together scholars from a variety of disciplines to provide a critical account of the contribution of ...
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cena:
201,84 zł |
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Trademarks, Brands, and Competitiveness
ISBN: 9780415776936 / Angielski / Twarda / 2010 / 254 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing.... This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growt... |
cena:
883,29 zł |