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Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product.

• Includes sections on benchmarking and changing your new product development process and managing your product portfolio.

In June 1915, while lying in No. 2 Canadian Stationary Hospital in France recovering from multiple wounds received at the Battle of Festubert, Major Percy Guthrie heard the pipes and drums of a Scottish battalion as it passed on its way to the front and the idea of forming a kilted battalion in his home province of New Brunswick was conceived. This is the story of the political, military, and financial trials and tribulations Percy Guthrie had to overcome to form his all volunteer Highland Battalion in Fredericton, New Brunswick, which became affectionately known as the "MacLean Kilties." The...

This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.