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In today's digital world, the avenues for directly connecting with clients and customers are constantly changing. However, just because a new advertising access point appears, it doesn't mean it's the best one for your company.

Written by an industry pro with more than thirty-five years' experience, "Marketing Direct" guides you through the innumerable options and helps you find the methods that will attract more customers, generate more leads, drive more traffic, and provide a better return on your promotional investments.

"Marketing Direct" also provides step-by-step instructions...