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Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies facilitates a uniquely experiential learning experience for students of international business, strategic management, and global marketing. It provides students with an integrative approach that combines theory with practical exercises and case studies, exposing learners to real-world business scenarios. The workbook is organized into three units, covering global considerations in business, global management, and global marketing. Each unit dives into specific topics such as corporate social...