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Mourdoukoutas argues that as globalization gains momentum and reengineering becomes universal, firms can no longer be sure of achieving sustainable competitive advantages through improved operating effectiveness alone. The new business strategy will focus on revenue growth and on the constructive destruction of conventional corporations, through collective entrepreneurship and its division in the product supply chain. To enhance revenues through the management of constructive destruction, companies must achieve organizational mutations and permutations, turning themselves from hierarchical...

The globalization of business has ended corporate colonialism in international commerce, and out of this has emerged what the author calls the global corporation. Differing in many important ways from the now obsolete multinational corporation it is replacing, the global corporation is actually a network of independent entrepreneurs, liberated from the control of headquarters, and thus able to implement a new vision of the overall enterprise, its competitive strategies, and how it coordinates and communicates within itself. The author carefully delineates the subtle distinctions among...

This book places collective entrepreneurship at the center of business strategy to provide a comprehensive discussion of the institutions and policies that nurture entrepreneurship, not only in start-up, but also in large, established corporations (intrapreneurship). The authors show that entrepreneurship is the only economic resource that can not be easily transferred across corporate boundaries. It must be nurtured within business institutions in ways that release the imagination, ingenuity, and creativity of individuals and groups.

The authors look at the complementary roles of...

Banking is now an active asset-liability risk management enterprise, attributable in large part to the globalization of commerce. The authors of this descriptive yet practical, applications-oriented book examine the sources and management of traditional and nontraditional banking risks, then the conventional on-balance sheet and the modern off-balance sheet risk management methods. Unlike other more general risk management books, however, they focus closely on the use of financial derivatives--instruments to control the core risks attributable to credit and to fluctuations in interest and...

Bankers in Japan and China are masters of accounting, not risk management, and American-style rescue packages won't solve their banking crises. Cleaning up balance sheets and purging non-performing loans won't work either, say Arayama and Mourdoukoutas. The problem goes deeper. It stems from high growth environments and tight government regulation. The result has been to limit competition in Japan and eliminate it in China. And that led to the control of management behavior, which weakened incentives for Japanese and Chinese bank decision-makers to manage, hands-on, their traditional and...

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers

The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools - seven simple steps - to launch...