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Focusing on the New Worlds' oldest and most famed wine producing areas in California's greater Sonoma/Napa/North Bay region we will compile practices and examples of wine country's most exemplary sustainable operations. Being in a very well established and affluent part of the US, we feel that solutions forged here can help expand both the understanding of how best practices can be achieved, and the pitfalls to be avoided on the road to greater sustainability in many a wine region around the world. Example wineries and vineyards include Raymond Vineyards, Buena Vista, Carneros,...

Ecotourism is an effective way for businesses in a tourism destination to have a positive impact on their host community. Whether the business in question is an experience provider, a lodging facility, a product-based company, or anything in between, this handbook provides the proper guidelines for sustainable and responsible business practices that promote the preservation of natural resources and wildlife and contribute to the socio-cultural and economic growth of the local community. This handbook is intended to be used by small and medium businesses, including those under development,...

Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom...