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As an applied science, social psychology has tremendous potential to provide insight into so many aspects of our social world. Unfortunately, its relevance is not always highlighted in traditional introductory texts. To remedy this problem, Applying Social Psychology takes a different approach, using significant social themes (including work, education, health, sport, conflict, communication, economic life, crime, the environment ) to illustrate how multiple perspectives can work together in helping understand the complexities of real life issues.