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Die Geschichte von fritz-kola klingt unglaublich: Als Mirco Wolf Wiegert 2003 mit einem Kumpel 7000 Euro zusammenkratzte und aus dem Studentenwohnheim heraus Coca-Cola herausforderte, war das eine Sternstunde der Gründerszene. Die beiden verkauften die ersten Kästen via Direktvertrieb an angesagte Clubs im Hamburger Schanzenviertel und eroberten von dort aus Deutschland und die Welt. Heute ist fritz die alternative Kola und Limonade Nummer eins mit fast 300 Mitarbeitern in über 25 europäischen Ländern, hat sich nicht kaufen lassen und lebt »indie« at it's best.
In seiner...

The original and authentically candid success story of fritz-kola

The story of fritz-kola is unbelievable: founded in 2003 with just 7,000 euros in startup capital (and no overdraft limit) from a student dorm in an extremely shirtsleeve style. The founders, Marco Wiegert and his now-departed partner, commissioned two versions of caffeine-rich sodas from small breweries and let their friends try out which one tasted better at a party. The party lasted until 10 a.m. The winning mix had been found, showing that fritz-kola tastes good (less sweet, more lemon) and packs a...

This edited monograph brings together research papers covering the state of the art in cloud computing for logistics. The book includes general business object models for intralogistics as well as user-friendly methods for logistics business process design. It also presents a general template for logistics applications from the cloud. The target audience primarily comprises researchers and experts in the field, but the book will also be beneficial for graduate students.