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This book constitutes the refereed proceedings of workshops, held at the 30th International Conference on Conceptual Modeling, ER 2011, in Brussels, Belgium in October/November 2011. The 31 revised full papers presented together with 9 posters and demonstrations (out of 88 submissions) for the workshops and the 6 papers (out of 11 submissions) for the industrial track were carefully reviewed and selected. The papers are organized in sections on the workshops Web Information Systems Modeling (WISM); Modeling and Reasoning for Business Intelligence (MORE-BI); Software Variability Management...