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This book is meant to introduce new researchers in business studies with research techniques. The language used in writing this book is very simple and to the level of new researchers. The book can also be used by lecturers teaching business undergraduate research units. This book contains nine topics namely, introduction to research methodology, types of research designs, reviewing literature, formulation research questions, preparing research designs, data collection and ethical issues, processing and analyzing data, reporting the findings and the main components of a research proposal.

The book covers a study that was to establish the effect of outsourcing on organizational performance with specific reference to Spectre International, Kisumu. Guided by a conceptual framework where the dependent variable was organizational performance and independent variable is outsourcing, the study adopted a case study research design. The target population was 50 employees drawn from the top management, the plant supervisors and subordinate staff. Purposive sampling technique was used to select the managers and random sampling technique used to select the supervisor and the subordinate's...