Digital Tools for Academic Branding and Self-Promotion

ISBN-13: 9781522509172 / Angielski / Twarda / 2016 / 276 str.

Marga Cabrera; Nuria Lloret

Opis

Presents the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management.