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In American 1/2-ton Pickup Trucks of the 1960s, Norm Mort picks up the story of the continuing popularity of the pickup truck in America. Although the 1/2-ton American pickup truck was still purchased as a basic utility vehicle during the '60s, more and more, consumers were looking for stylish, comfortable, good handling, and high performing trucks.

The important role played in American life by the lightweight, high-production pickup truck is often overshadowed by their innate ruggedness, reliability and utilitarian nature. Yet, as the quickly-changing decade evolved, so did...

American 1/2-ton Pickup Trucks of the 1950s reveals the important role played by the lightweight, high-production, and basic 1/2-ton pickup truck in American post-war society, a role often overshadowed by its innate ruggedness, reliability and utilitarian nature.

As the 1950s progressed, so did the evolution of the pickup truck, which added more and more style, greater comfort, and ever increasing equipment options to its burgeoning model range. After the few drab colours first offered at the start of the decade, the pickup truck would assume similar styling and tri-coloured...