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* Emphasizes applied Inter-disciplinary approach in business context- Provides increased motivation in classroom and linkage to other courses outside the classroom.
* Includes guided analysis and open-ended discussion questions at the end of each case- Provides necessary analysis framework for introductory student, as well as requires the student to think beyond the "output" and discuss managerial interpretation of results.
* Contains marketing survey and several data sets of recent and real data- Provides good examples of real-world applications and sources of data.
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