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Culture plays an important role in our everyday lives, yet the study of cultural processes and their impact on thinking and behavior is still in its infancy. Research in anthropology generally lacks the clarity and specificity of cognitive processes and is therefore usually ignored by most psychologists. On the other hand, most cognitive research in psychology either ignores culture as an important factor to be taken into account or treats culture as yet another independent variable.

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Recent trends indicate an increasing interest in culture as a topic of psychological inquiry. Culture...