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Plan your career in floral design with the 3rd Edition of THE ART OF FLORAL DESIGN Newly expanded and updated, the book introduces you to the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. THE ART OF FLORAL DESIGN, 3rd Edition balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, along with techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3rd Edition prepares you for a 21st century career...

The Art of Floral Design, second edition is a fully illustrated color text designed to take the student from basic to advanced floral design techniques. With a well-balanced presentation of theory and practice this textbook sets the standard for teaching floral design techniques. Topics covered include the principles and mechanics of flower arranging, basic flower anatomy, as well as arrangement styles for a variety of special occasions. Updated to reflect the latest concepts and practices, this new second edition will place students at the forefront of floral design.