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Dal Lake is presently one of the most burning environmental issues in Indian-administered Kashmir. The lake is dying an untimely death due to increasing pollution, while its open area has reduced tremendously over the years. In order to save the lake from further deterioration, there is a dire need to generate awareness among masses regarding its conservation. Here comes into picture role of media, which can inform people about various measures regarding Dal Lake conservation. One of the finest examples of media's role in generating environmental awareness is the regional English newspaper...

Margaret Mitchell was the most successful novelist of the mid-20th century. The veteran novelist, who made history with her only novel, Gone With The Wind, had been a reporter earlier. It was more than a decade before she entered the immortal fictive world, she had been working round the clock to leave a mark in the field of journalism, which is probably known to very few. She had been reporting for Atlanta Journal Sunday Magazine in her hometown Atlanta from 1922 to 1926 for four and a half years. The current study has been carried out to find out if people, who know her as a novelist, are...

Dal Lake is presently one of the most burning environmental issues in Indian-administered Kashmir. The lake is dying an untimely death due to increasing pollution, while its open area has reduced tremendously over the years. In order to save the lake from further deterioration, there is a dire need to generate awareness among masses regarding its conservation. Here comes into picture role of media, which can inform people about various measures regarding Dal Lake conservation. One of the finest examples of media's role in generating environmental awareness is the regional English newspaper...