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The popularity of J-Pop and K-Pop in East and Southeast Asia (and beyond) is now well known, but less is known about what has facilitated such cultural flows and their implications for social identity and culture of the nation. This book is one of the first studies to investigate economic, political, and cultural conditions that have led to transnational flows of culture in Asia as well as the consequences of and responses to an increasingly interconnected Asian regional culture. The book distinctively aims to de-westernize the study of creative cultural industries, as the existing literature...