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Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, "Expanding the Donor Base in Higher Education" explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book...

A concise introduction to the current scholarship on philanthropy and fundraising in higher education in the U.S.

With the steep decline in state funding for higher education over the past several decades, U.S. colleges and universities are increasingly reliant upon private giving to meet their budgets. Written by a leading expert in the field of education funding, this book addresses the role of philanthropy in higher education in the U.S. It reviews the philanthropy and fundraising literature and assesses the current state of private funding in American higher...

In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions-including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders-this book helps readers apply theory to the practice of advancement in post-secondary education.

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