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Discourse and ways of thinking are mirrored in typical language usage. With corpus linguistic methods it is possible to expose recurring formula and patterns of language usage and their variations. This book demonstrates how inductive theories for cultural studies analyses can be derived from large bodies of text. The methods are illustrated with a detailed analysis of a sample of about 45,000 articles from the 'Neuen Zuuuml;rcher Zeitung, ' from between 1995 and 2005. The book is aimed at both scholars doing research in cultural studies and advanced students.