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Document from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 79%, University of Western Sydney (Sydney Graduate School of Management), language: English, abstract: This paper is a detailed international marketing plan for ABC Learning, the Australian child care operator. The purpose of this international marketing plan is to analyse the viability of opening an ABC child care centre in Japan. Japan has a demand for child care centres and low barriers to entry. A detailed analysis was prepared for the child care industry in Japan as...

Research Paper (postgraduate) from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70 %, University of Western Sydney (University of Western Sydney), course: Promotion & Advertising Overseas, 0 entries in the bibliography, language: English, abstract: In the past ten years the Australian sports sponsorship industry has seen significant changes. The Olympic Games in Sydney in 2000 have been the sport sponsorship entry for a lot of Australian companies. Australians have a very high interest in sports. Sweeney...

Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, 20 entries in the bibliography, language: English, abstract: This report will analyse the Maslow's hierarchy of needs and its impact on promotion and advertising, but also if this model is applicable on other cultures. The author will give examples of promotions in western countries and to what exact stage those promotions are targeted....

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 28 entries in the bibliography, language: English, abstract: ...] There are many different types of partnerships like joint ventures, consortia, licensing, networks and strategic alliances. For a detailed analysis this work concentrates on strategic alliances. To give an insight on the topic this work analyses the alliences between the car...