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• Evaluate your beliefs and shed self-defeating behaviors.
• Determine your destination by visualizing your ideas and goals.
• Develop an Author Attitude that will help you write,...

If you want to write a book that's going to sell to both publishers and readers, you need to know how to produce a marketable work and help it become successful. It starts the moment you have an idea. That's when you begin thinking about the first elements of the business plan that will make your project the best it can be.

The reality is that you don't want to spend time and energy writing a book that will never get read. The way to avoid that is to create a business plan for your book, and evaluate it (and yourself) through the same lens that an agent or acquisitions editor would....