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Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Johannes Gutenberg-Universitat Mainz, 239 Quellen im Literaturverzeichnis, Sprache: Deutsch, Anmerkungen: Empirische Studie auf Basis der Equity-Theorie, Abstract: Durch die wachsende Wettbewerbsintensitat auf den nationalen und internationalen Markten kommt dem Preismanagement eine tragende Rolle zu, um moglichst viele Kunden durch attraktive Preisgestaltung zu gewinnen. Dabei rucken psychologische Untersuchungen zunehmend in den Vordergrund, bei denen...

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Dongbei University of Finance and Economics (Dalian/China), course: Sales Management, 2 + 8 online entries in the bibliography, language: English, abstract: According to the changing of the general conditions the German banks are forced to break new ground in order to assert their position: The market became much more lucent for customer because of new media. The consequences are an increasing pressure of competition and demanding cus-tomer....

Scholary Paper aus dem Jahr 2005 im Fachbereich Wirtschaft - Personal und Organisation, Note: 1,7, 24 Eintragungen im Literaturverzeichnis, Sprache: Englisch, Abstract: In this paper I will first of all give an overview about the general labour relations between employers and employees and the intermediary institutions especially for Germany. Furthermore reasons of the radical changes in this relation will be worked out in chapter 3. The main focus is set on the high unemployment rate and its impacts concerning the position of the employers. Finally there will be a discussion how these...