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In Stockholm in January 1945, an assembly of Swedish diplomats and businessmen initiated an organisation that was to improve the country's reputation abroad. But how was all this to be achieved? In this book, the author analyses the policies, funding and national narratives of the Swedish Institute.

Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries provides an historical perspective on public diplomacy and nation branding in the Nordic and Baltic countries from 1900 to the present day. It highlights continuity and change in the efforts to strategically represent these nations abroad, and shows how a self-understanding of being peripheral has led to similarities in the deployed practices throughout the Nordic-Baltic region. Edited by Louis Clerc, Nikolas Glover and Paul Jordan, the volume examines a range of actors that have attempted to influence...