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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy...

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy...

Offers a comprehensive catalogue of all the saints appearing in the monastic litanies, from Abro to Yvo.

This is the first history of the book in Britain from the Norman Conquest until the early fifteenth century. The twenty-six expert contributors to this volume discuss the manuscript book from a variety of angles: as physical object (manufacture, format, writing and decoration); its purpose and readership (books for monasteries, for the Church's liturgy, for elementary and advanced instruction, for courtly entertainment); and as the vehicle for particular types of text (history, sermons, medical treatises, law and administration, music). In all of this, the broader, changing social and...

This text aims to provide a deeper insight into the cultural role of tourism imagery. It argues that tourism, and particularly tourism imagery, should be considered within the broader extent of society. The book analyzes the tourism image as a mean-making institution and examines the systems of discourse which shape the creation and production of the image. The reader is invited to be an active participant in the process of understanding the importance and function of the tourism image in its wider social and cultural role.