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Seminar paper from the year 2007 in the subject Business economics - Operations Research, grade: A (73%), University of Sunderland, language: English, abstract: The world today is changing faster than ever before. Technological developments, financial constraints, expanding markets, mergers and acquisitions, new government legislation are all putting pressure on organisations to change and stay dynamic (Davenport and Short, 1990; Aijo et al., 1996). It is argued that organisations have to pay attention to environmental changes in order to survive in the market (Fahey and Narayanan, 1986)....

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B (67%), University of Sunderland, course: Marketing (Master), language: English, abstract: The world today is changing faster than ever. Technological developments, financial constraints, expanding markets, restructuring and mergers, new philosophies and government legislation are all putting pressure on organisations to change and stay dynamic (Davenport and Short, 1990; Aijo, 1996). This paper defines the external environment the private...